Jesse Livermore
It’s hard enough to create a sturdy plan, but keeping it current takes an extra layer of vigilance. By taking an active role in managing market swings, we turn your plan into a living set of strategies designed to keep you on track. The pulling of “weeds” in your account is one of the most important parts of minimizing account drawdowns.
Take a look at the 10 largest companies in the S&P 500 Index:
Remember these names, because history tells us that the competition of the marketplace will take its toll on some of these companies. At times throughout the last 50 years, companies like Bethlehem Steel, General Motors, Polaroid, Westinghouse, Worldcom, AIG, and Fannie Mae highlighted such a list. Think how far they've fallen...there is no assurance that ANY of today's "blue chips" will thrive in the future, much less survive. A robust plan of attack based on evidence rather than allegiance is necessary to prevent riding a favorite name into the dustbin of history.
